Costa Blanca offers a wide variety of excellent food, mainly due to its fishing industry.Alicante enjoys a medieval arts and crafts market in June, as well as the International Puppet Festival in December.
There are also many Fiesta throughout the Region.
Citrus fruits are in plentiful supply in the region as well as dates, raisins and wine.
Traditional dances are celebrated here: the most famous being the Jota Valenciana and the Jota Murciana. Flamenco is also popular.
The shoe industry is prominent in the Region.
Watersports are popular throughout the region especially scuba diving and wind surfing.
Inland from the coast, there are many walking areas to enjoy.